--- title: Ready State Blog. An investigative marketing agency. Strategy, design, content. description: Ready State Blog. An investigative marketing agency. Strategy, design, content. --- [![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/) - [About Ready State](http://readystate.com/about) # The blog of [Ready State](http://readystate.com/), a creative agency # [AI Tips and Tricks: AI formulas in Google Sheets](https://www.readystatements.com/ai-tips-and-tricks-ai-formulas-in-google-sheets) AI Tips and Tricks: AI formulas in Google Sheets [![](https://www.readystatements.com/hubfs/image%20(4)-1.png)](https://www.readystatements.com/ai-tips-and-tricks-ai-formulas-in-google-sheets) By [Jo Gruszka](https://www.readystatements.com/author/jo-gruszka)  |  Apr 22, 2026 [Read More](https://www.readystatements.com/ai-tips-and-tricks-ai-formulas-in-google-sheets) # [I Built an AI Agent - And It Taught Me About Boundaries](https://www.readystatements.com/i-built-an-ai-agent-and-it-taught-me-about-boundaries) I believed that if I could automate my work I would finally feel ahead instead of behind. And it worked, but that was exactly the problem. [![](https://www.readystatements.com/hubfs/undefined-1.jpeg)](https://www.readystatements.com/i-built-an-ai-agent-and-it-taught-me-about-boundaries) By [Jo Gruszka](https://www.readystatements.com/author/jo-gruszka)  |  Jan 9, 2026 [Read More](https://www.readystatements.com/i-built-an-ai-agent-and-it-taught-me-about-boundaries) # [AI Brand Guidelines: The Future of Creative Consistency](https://www.readystatements.com/ai-brand-guidelines-the-future-of-creative-consistency) We are introducing a revolutionary concept: the Brand Ontology. This new component translates your existing brand guide into a language that Generative AI tools can understand, follow, and replicate. [![](https://www.readystatements.com/hubfs/GenAI%20Brand%20Guides.png)](https://www.readystatements.com/ai-brand-guidelines-the-future-of-creative-consistency) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Apr 21, 2025 [Read More](https://www.readystatements.com/ai-brand-guidelines-the-future-of-creative-consistency) # [Real Voices takes Silver at 3rd Annual Anthem Awards](https://www.readystatements.com/real-voices-takes-silver-at-3rd-annual-anthem-awards) Palo Alto, California | 2/5/2024 | Ready State announced as a Silver Winner in Branded Content or Collaboration, Diversity, Equity, & Inclusion for The 3rd Annual Anthem Awards. [![](https://www.readystatements.com/hubfs/Thumbnail_V02.jpg)](https://www.readystatements.com/real-voices-takes-silver-at-3rd-annual-anthem-awards) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Feb 5, 2024 [Read More](https://www.readystatements.com/real-voices-takes-silver-at-3rd-annual-anthem-awards) # [How to name your pet (or anything you really care about)](https://www.readystatements.com/how-to-name-your-pet-or-anything-you-really-care-about) Naming is a soft science. Use these guiding principles to help find a great name for your next business, product, or best friend. [![](https://www.readystatements.com/hubfs/rs-heffe-2.jpg)](https://www.readystatements.com/how-to-name-your-pet-or-anything-you-really-care-about) By [Clay Klusas, Content Strategist](https://www.readystatements.com/author/clay-klusas)  |  Nov 3, 2023 [Read More](https://www.readystatements.com/how-to-name-your-pet-or-anything-you-really-care-about) # [Campaigns we like: YETI’s “feats of strength”](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength) YETI’s marketing strategy gets a bump with a positive spin on sustainability. [![](https://www.readystatements.com/hubfs/rs-bears.jpg)](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Oct 5, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength) # [Campaigns we like: Better Than Back Sweat?](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) Liquid Death’s latest ad shows consumers that they’re listening and ready to respond. [![](https://www.readystatements.com/hubfs/rs-sweat-2.jpg)](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Sep 12, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) # [Campaigns we like: Vital Farms’ eulogy of Twitter](https://www.readystatements.com/campaigns-we-like-vital-farms-eulogy-of-twitter) Vital Farms quick thinking on a cleverly timed response to the death of Twitter was impressive for an out-of-home campaign. [![](https://www.readystatements.com/hubfs/RS_Blog_Twitter_Eulogy_V01.jpg)](https://www.readystatements.com/campaigns-we-like-vital-farms-eulogy-of-twitter) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Sep 6, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-vital-farms-eulogy-of-twitter) # [AI: Tool or Crutch?](https://www.readystatements.com/ai-tool-or-crutch) Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it? [![](https://www.readystatements.com/hubfs/the-creative-is-in-2.png)](https://www.readystatements.com/ai-tool-or-crutch) By [Advaith Rege](https://www.readystatements.com/author/advaith-rege)  |  Aug 22, 2023 [Read More](https://www.readystatements.com/ai-tool-or-crutch) # [Campaigns we like: Your world is generating…](https://www.readystatements.com/campaigns-we-like-your-world-is-generating) Away’s experiential generative AI campaign strikes a balance between aspiration and adoption. [![](https://www.readystatements.com/hubfs/away-world-genAI.png)](https://www.readystatements.com/campaigns-we-like-your-world-is-generating) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Aug 8, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-your-world-is-generating) [All posts](https://www.readystatements.com/all) [Next](https://www.readystatements.com/page/2) ### [Ready State. A creative agency. 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