The blog of Ready State, a creative agency

Campaigns we like: Better Than Back Sweat?

Liquid Death’s latest ad shows consumers that they’re listening and ready to respond.

By Jodi Dove, Executive Creative Director  |  Sep 12, 2023
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Campaigns we like: Vital Farms’ eulogy of Twitter

Vital Farms quick thinking on a cleverly timed response to the death of Twitter was impressive for an out-of-home campaign.

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AI: Tool or Crutch?

Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?

By Advaith Rege  |  Aug 22, 2023
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Campaigns we like: Your world is generating…

Away’s experiential generative AI campaign strikes a balance between aspiration and adoption.

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Future or Fad: Fast Fashion?

As a B Corp, we're curious about how to best implement sustainable practices. So we're taking a deep dive detour to ask: can fashion be environmentally friendly?

By Advaith Rege  |  Aug 1, 2023
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5 ways generative AI will impact the creative industry

Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.

By Jodi Dove, Executive Creative Director  |  May 31, 2023
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Puremade Stories Honored For Best Partnership or Collaboration for Diversity, Equity, & Inclusion In the 2nd Annual Anthem Awards

Ready State announces Puremade Stories has been named Best Partnership or Collaboration for Diversity, Equity, & Inclusion in the 2nd Annual Anthem Awards.

By Jodi Dove, Executive Creative Director  |  Feb 17, 2023
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Ready State is now a Certified B Corp

Our bottom line: People matter. B stands for benefit for all. We are proud to announce that we’re a Certified B Corp™.

By Jodi Dove, Executive Creative Director  |  Jan 25, 2023
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Communities Thrive When Companies Care

Companies benefit from a value-driven mission when they associate business and community by practicing Corporate Social Responsibility.

By Esha Deokar  |  Aug 26, 2021
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Inclusive design is good for business

Diversity isn’t just about who is in the room, it’s about a design process.

By Steven Wong, Cofounder  |  Jun 24, 2021
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