The blog of Ready State, a creative agency
By creating genuine messages and communicating effectively, marketing agencies can help brands connect with their customers about social justice.
Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach.
Jodi Wing, Ready State's creative director answers 5 questions on women in creative leadership and how we can support more women in these roles.
How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.
As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?
Our goal: to provide a straightforward and distinct approach that enhances understanding of the #BlackLivesMatter movement.
There's a better way to eat a cupcake, and we thought you'd want to know too.
There's a better way to parallel park, and we thought you'd want to know too.
There's a better way to peel a banana, and we thought you'd want to know too.