The blog of Ready State, a creative agency

How Should Businesses Navigate Commitment to the Black Lives Matter Movement?

Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach. 

By Esha Deokar  |  Apr 30, 2021
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Women in creative leadership bring fresh perspective

Jodi Wing, Ready State's creative director answers 5 questions on women in creative leadership and how we can support more women in these roles.

By Steven Wong, Cofounder  |  Mar 29, 2021
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How Ready State is fighting anti-Asian racism with marketing

How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.

By Steven Wong, Cofounder  |  Mar 19, 2021
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#BlackLivesMatter: Corporate Support Starts from Within

As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?

By Esha Deokar  |  Feb 5, 2021
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A Brief History of the #BlackLivesMatter Movement

Our goal: to provide a straightforward and distinct approach that enhances understanding of the #BlackLivesMatter movement.

By Esha Deokar  |  Jan 19, 2021
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It’s about meeting you in the middle

There's a better way to eat a cupcake, and we thought you'd want to know too.

By Clay Klusas, Content Strategist  |  Nov 19, 2020
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It’s about backing you up

There's a better way to parallel park, and we thought you'd want to know too.

By Jennifer Gutierrez, Designer  |  Nov 19, 2020
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It’s about giving you a handle on things

There's a better way to peel a banana, and we thought you'd want to know too.

By Jodi Wing, Creative Director  |  Nov 19, 2020
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The Conversion Conversation

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

By Steven Wong, Cofounder  |  May 18, 2020
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Bootstrapping the data on COVID-19

How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.

By Curt Hopkins, Managing Editor  |  Apr 6, 2020
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