The blog of Ready State, a creative agency
From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.
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For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
It's getting easier to put tracking code on websites. Marketers, rejoice.
A simple, clear approach to influencer outreach can yield surprising results
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge.