The blog of Ready State, a creative agency
Bootstrapping the data on COVID-19
How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.
Campaigns We Like: COVID-19 edition
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
Our HQ is now an LGBTQ Historic Landmark
524 Union Street, the home of Ready State, was recognized by the San Francisco Board of Supervisors as having extraordinary value to LGBTQ+ history in the city. As of June 18, it has officially become the city’s fourth LGBTQ Historic Landmark and the nation’s first to focus on a restaurant.
Why we turned summer jams into actual jams
Your favorite summer jams are now actual summer jams. See how the Ready State team transformed 5 catchy pop songs into serious spreads.
Emails We Like: Summer 2018
If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.
Top 5 Ways to Amplify Your Content Marketing
From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.
We’re honored to be #74 on the Entrepreneur 360 List
THE BEST ENTREPRENEURIAL COMPANIES IN AMERICA. Entrepreneur Inc. recognized 360 small businesses that are mastering the art and science of growing a business through their impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.
We Need to Recognize, Personalize and Optimize
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
Creative Director's Choice: Ian Clazie of Ready State on Max Lanman's used Honda film
It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.
Does guilt-trip marketing actually work?
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
