The blog of Ready State, a creative agency
Ayaz Lakhani, Senior Strategist

Recent Posts
Emails We Like: Summer 2018
If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.
Does guilt-trip marketing actually work?
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
Personalization vs. privacy: The hidden dangers
Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.
What I love about working at a small agency
It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.
The hidden costs of social media for brands
Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.