---
title: It’s about meeting you in the middle
description: There's a better way to eat a cupcake, and we thought you'd want to know too.
image: https://www.readystatements.com/hubfs/cupcake.jpg
---

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# It’s about meeting you in the middle

By [Clay Klusas, Content Strategist](https://www.readystatements.com/author/clay-klusas)  |  Nov 19, 2020

 

A great cupcake experience is all about how you approach it. Here at Ready State, we tackle projects from our partner’s point of view to create experiences that surprise and delight—[see how we get it done](https://readystate.com/work)

![Clay Klusas, Content Strategist](https://www.readystatements.com/hubfs/clay-klusas.jpeg)

### [Clay Klusas, Content Strategist](https://www.readystatements.com/author/clay-klusas)

Clay is a content strategist and writer who wears all of the hats and all of the shirts—Nola-themed Hawaiian ones that is. He's a creative dog dad who finds inspiration on his walks with the tiny but mighty, el jefe.

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