The blog of Ready State, a creative agency

Jodi Dove, Executive Creative Director

Jodi leads the creative practice at Ready State, making sure everything we do looks and feels just right. A strong proponent of creative culture, she is always experimenting with better ways to bring people together, collaborate, and motivate them to do their best work. She believes that building a team with diverse backgrounds has always had the best alchemy to bring empathy and authenticity to the stories we tell.

Campaigns we like: YETI’s “feats of strength”

YETI’s marketing strategy gets a bump with a positive spin on sustainability.

By Jodi Dove, Executive Creative Director | Oct 5, 2023

Campaigns we like: Better Than Back Sweat?

Liquid Death’s latest ad shows consumers that they’re listening and ready to respond.

By Jodi Dove, Executive Creative Director | Sep 12, 2023

Campaigns we like: Vital Farms’ eulogy of Twitter

Vital Farms quick thinking on a cleverly timed response to the death of Twitter was impressive for an out-of-home campaign.

By Jodi Dove, Executive Creative Director | Sep 6, 2023

Campaigns we like: Your world is generating…

Away’s experiential generative AI campaign strikes a balance between aspiration and adoption.

By Jodi Dove, Executive Creative Director | Aug 8, 2023

5 ways generative AI will impact the creative industry

Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.

By Jodi Dove, Executive Creative Director | May 31, 2023

Puremade Stories Honored For Best Partnership or Collaboration for Diversity, Equity, & Inclusion In the 2nd Annual Anthem Awards

Ready State announces Puremade Stories has been named Best Partnership or Collaboration for Diversity, Equity, & Inclusion in the 2nd Annual Anthem Awards.