--- title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | Jodi Dove, Executive Creative Director description: Jodi leads the creative practice at Ready State, making sure everything we do looks and feels just right. A strong proponent of creative culture, she is always experimenting with better ways to bring people together, collaborate, and motivate them to do their best work. She believes that building a team with diverse backgrounds has always had the best alchemy to bring empathy and authenticity to the stories we tell. --- [![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/) - [About Ready State](http://readystate.com/about) # The blog of [Ready State](http://readystate.com/), a creative agency ## Jodi Dove, Executive Creative Director ![](https://www.readystatements.com/hubfs/jodi-wing_bio2.jpeg) Jodi leads the creative practice at Ready State, making sure everything we do looks and feels just right. A strong proponent of creative culture, she is always experimenting with better ways to bring people together, collaborate, and motivate them to do their best work. She believes that building a team with diverse backgrounds has always had the best alchemy to bring empathy and authenticity to the stories we tell. ### Recent Posts # [Real Voices takes Silver at 3rd Annual Anthem Awards](https://www.readystatements.com/real-voices-takes-silver-at-3rd-annual-anthem-awards) Palo Alto, California | 2/5/2024 | Ready State announced as a Silver Winner in Branded Content or Collaboration, Diversity, Equity, & Inclusion for The 3rd Annual Anthem Awards. [![](https://www.readystatements.com/hubfs/Thumbnail_V02.jpg)](https://www.readystatements.com/real-voices-takes-silver-at-3rd-annual-anthem-awards) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Feb 5, 2024 [Read More](https://www.readystatements.com/real-voices-takes-silver-at-3rd-annual-anthem-awards) # [Campaigns we like: YETI’s “feats of strength”](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength) YETI’s marketing strategy gets a bump with a positive spin on sustainability. [![](https://www.readystatements.com/hubfs/rs-bears.jpg)](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Oct 5, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength) # [Campaigns we like: Better Than Back Sweat?](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) Liquid Death’s latest ad shows consumers that they’re listening and ready to respond. [![](https://www.readystatements.com/hubfs/rs-sweat-2.jpg)](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Sep 12, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) # [Campaigns we like: Vital Farms’ eulogy of Twitter](https://www.readystatements.com/campaigns-we-like-vital-farms-eulogy-of-twitter) Vital Farms quick thinking on a cleverly timed response to the death of Twitter was impressive for an out-of-home campaign. [![](https://www.readystatements.com/hubfs/RS_Blog_Twitter_Eulogy_V01.jpg)](https://www.readystatements.com/campaigns-we-like-vital-farms-eulogy-of-twitter) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Sep 6, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-vital-farms-eulogy-of-twitter) # [Campaigns we like: Your world is generating…](https://www.readystatements.com/campaigns-we-like-your-world-is-generating) Away’s experiential generative AI campaign strikes a balance between aspiration and adoption. [![](https://www.readystatements.com/hubfs/away-world-genAI.png)](https://www.readystatements.com/campaigns-we-like-your-world-is-generating) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Aug 8, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-your-world-is-generating) # [5 ways generative AI will impact the creative industry](https://www.readystatements.com/5-ways-generative-ai-will-impact-the-creative-industry) Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry. [![](https://www.readystatements.com/hubfs/AI-Tools.jpg)](https://www.readystatements.com/5-ways-generative-ai-will-impact-the-creative-industry) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  May 31, 2023 [Read More](https://www.readystatements.com/5-ways-generative-ai-will-impact-the-creative-industry) # [Puremade Stories Honored For Best Partnership or Collaboration for Diversity, Equity, & Inclusion In the 2nd Annual Anthem Awards](https://www.readystatements.com/puremade-stories-honored-for-best-partnership-or-collaboration-for-diversity-equity-inclusion-in-the-2nd-annual-anthem-awards) Ready State announces Puremade Stories has been named Best Partnership or Collaboration for Diversity, Equity, & Inclusion in the 2nd Annual Anthem Awards. [![](https://www.readystatements.com/hubfs/puremade-veronica.png)](https://www.readystatements.com/puremade-stories-honored-for-best-partnership-or-collaboration-for-diversity-equity-inclusion-in-the-2nd-annual-anthem-awards) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Feb 17, 2023 [Read More](https://www.readystatements.com/puremade-stories-honored-for-best-partnership-or-collaboration-for-diversity-equity-inclusion-in-the-2nd-annual-anthem-awards) # [Ready State is now a Certified B Corp](https://www.readystatements.com/ready-state-is-now-a-certified-b-corp) Our bottom line: People matter. B stands for benefit for all. We are proud to announce that we’re a Certified B Corp™. [![](https://www.readystatements.com/hubfs/RS-Bcorp-Blog.png)](https://www.readystatements.com/ready-state-is-now-a-certified-b-corp) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Jan 25, 2023 [Read More](https://www.readystatements.com/ready-state-is-now-a-certified-b-corp) # [It’s about giving you a handle on things](https://www.readystatements.com/its-about-giving-you-a-handle-on-things) There's a better way to peel a banana, and we thought you'd want to know too. [![](https://www.readystatements.com/hubfs/banana.jpg)](https://www.readystatements.com/its-about-giving-you-a-handle-on-things) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Nov 19, 2020 [Read More](https://www.readystatements.com/its-about-giving-you-a-handle-on-things) [All posts](https://www.readystatements.com/all) ### [Ready State. A creative agency. 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