---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | Esha Deokar
description: Esha Deokar, Research Intern. Esha is a second-year at the University of Chicago pursuing a BA in Art History & Economics with a Specialization in Business.  Off-screen, you can probably find her at a local thrift store, vintage record shops, or on a beach.
---

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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

## Esha Deokar

![](https://www.readystatements.com/hubfs/336E92F6-8E4C-4CE5-AAE6-81D34381C340-099BD3FA-AB8A-41FD-9227-870C0B1B2B0D-300x300.jpeg)

Esha Deokar, Research Intern. Esha is a second-year at the University of Chicago pursuing a BA in Art History & Economics with a Specialization in Business. Off-screen, you can probably find her at a local thrift store, vintage record shops, or on a beach.

### Recent Posts

# [Communities Thrive When Companies Care](https://www.readystatements.com/company-community)

Companies benefit from a value-driven mission when they associate business and community by practicing Corporate Social Responsibility.

[![](https://www.readystatements.com/hubfs/BLM5-Community.jpg)](https://www.readystatements.com/company-community)

 By [Esha Deokar](https://www.readystatements.com/author/esha-deokar)  |  Aug 26, 2021 

[Read More](https://www.readystatements.com/company-community)

# [How Can Marketing Agencies Help Brands Position Themselves on Social Justice Issues?](https://www.readystatements.com/how-can-marketing-agencies-help-brands-position-themselves-on-social-justice-issues)

By creating genuine messages and communicating effectively, marketing agencies can help brands connect with their customers about social justice.

[![](https://www.readystatements.com/hubfs/BLM4-brand%20activism-1.png)](https://www.readystatements.com/how-can-marketing-agencies-help-brands-position-themselves-on-social-justice-issues)

 By [Esha Deokar](https://www.readystatements.com/author/esha-deokar)  |  Jun 17, 2021 

[Read More](https://www.readystatements.com/how-can-marketing-agencies-help-brands-position-themselves-on-social-justice-issues)

# [How Should Businesses Navigate Commitment to the Black Lives Matter Movement?](https://www.readystatements.com/how-should-businesses-navigate-commitment-to-the-black-lives-matter-movement)

Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach. 

[![](https://www.readystatements.com/hubfs/BLM3-Commitment-LG.png)](https://www.readystatements.com/how-should-businesses-navigate-commitment-to-the-black-lives-matter-movement)

 By [Esha Deokar](https://www.readystatements.com/author/esha-deokar)  |  Apr 30, 2021 

[Read More](https://www.readystatements.com/how-should-businesses-navigate-commitment-to-the-black-lives-matter-movement)

# [#BlackLivesMatter: Corporate Support Starts from Within](https://www.readystatements.com/blacklivesmatter-corporate-support-starts-from-within)

As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?

[![](https://www.readystatements.com/hubfs/BLM2-Starts%20witihn.png)](https://www.readystatements.com/blacklivesmatter-corporate-support-starts-from-within)

 By [Esha Deokar](https://www.readystatements.com/author/esha-deokar)  |  Feb 5, 2021 

[Read More](https://www.readystatements.com/blacklivesmatter-corporate-support-starts-from-within)

# [A Brief History of the #BlackLivesMatter Movement](https://www.readystatements.com/a-brief-history-of-the-blacklivesmatter-movement)

Our goal: to provide a straightforward and distinct approach that enhances understanding of the #BlackLivesMatter movement.

[![](https://www.readystatements.com/hubfs/blmgn-profile-picture-0620-blm-1080x1080-01.webp)](https://www.readystatements.com/a-brief-history-of-the-blacklivesmatter-movement)

 By [Esha Deokar](https://www.readystatements.com/author/esha-deokar)  |  Jan 19, 2021 

[Read More](https://www.readystatements.com/a-brief-history-of-the-blacklivesmatter-movement)

[All posts](https://www.readystatements.com/all)

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