The blog of Ready State, a creative agency
Companies benefit from a value-driven mission when they associate business and community by practicing Corporate Social Responsibility.
By creating genuine messages and communicating effectively, marketing agencies can help brands connect with their customers about social justice.
Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach.
As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?