Ready State announced today that Puremade Stories has been named Best Partnership or Collaboration for Diversity, Equity, & Inclusion in the 2nd Annual Anthem Awards.
Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Members include: Nicholas Thompson, CEO, The Atlantic, Christina Swarns, Executive Director, Innocence Project, Zarna Surti, Global Creative Director, Nike Purpose, Maurice Mitchell, National Director, Working Families Party, Lindsay Stein, Chief Purpose Office, Tombras, Jennifer Lotito, President & Chief Operating Officer, (RED), Lisa Sherman, President & CEO, The Ad Council, Emily Barfoot, Global Brand Director Dove, Unilever, Trovon Williams, Senior Vice President of Marketing and Communications, NAACP, Roma McCaig, Senior VP of Impact, Clif Bar, Michelle Egan, Chief Strategy Officer, NRDC, Dinah-Kareen Jean, Senior Manager, Social Innovation, Etsy, Sarah Kate Ellis, President & CEO, GLAAD, Jad Finck, Vice President of Innovation & Sustainability, Allbirds, Christopher Miller, Head of Global Activism Strategy, Ben & Jerry’s, Shayla Tait, Director of Philanthropy The Oprah Winfrey Charitable Foundation.
The Puremade Stories series celebrates Torani’s mission-aligned partners working to help underserved individuals in the cafe industry thrive in working life. Featuring Veronica Grimm, a proud transgender woman and founder of Glitter Cat Barista, this video illustrates Veronica’s journey in finding her true self and her efforts to help others do the same by reimagining the coffee industry through competition and community to empower marginalized hospitality professionals.
Puremade Stories helped build awareness of Torani's purpose-driven efforts amongst consumer audiences while driving leads for new Foodservice partnerships to help more purpose-aligned partners create Opportunity For All® in the café Industry.
“Since launching this platform in June of 2021, we have seen that social change has emerged as a dominant force in mainstream culture.” said Anthem Awards Managing Director Jessica Lauretti. “The sheer number, breadth and overall quality of the entries shared with us in the 2nd Annual Awards is a testament to the strength of this growing movement and demonstrates an enduring commitment to the work that is both humbling and inspiring to see. From the war in Ukraine, to protests in Iran and the ongoing battle for equality here at home in the States, the call for change not only perseveres but is a growing global chorus.
Puremade Stories helped build awareness of Torani's purpose-driven efforts amongst consumer audiences while driving leads for new Foodservice partnerships to help more purpose-aligned partners create Opportunity For All® in the café Industry.
“Working with the Ready State team was empowering. I felt heard, seen, and respected while sharing my story. They took the time to get to know who I am and created a script and animations that truly encapsulated my growth and potentials for the future. Giving us a video that captured my life in a way I had never experienced before, and it still brings tears to my eyes.” Veronica Grimm, founder of Glitter Cat Barista
Winners for the 2nd Annual Anthem Awards will be celebrated at the Winners Celebration on February 27 in NYC. Fans will be able to hear from social impact leaders and their hallmark speeches at www.anthemawards.com.
The Anthem Awards was launched in response to the prevalence social good has taken within the national conversation and cultural zeitgeist in recent years. The 2nd Annual competition received nearly 2,000 entries from 43 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue will fund a new grant program supporting emerging individuals and organizations working to advance the causes recognized in the 2nd Annual Anthem Awards.
ABOUT READY STATE
Ready State is a marketing agency, providing strategic creative solutions for modern marketing needs. Originally founded in San Francisco, we believe that meaningful brand-to-human connections are essential to balancing profit and a world where people can thrive. We are a Certified B Corp™ on a mission to empower the world through creative that makes the complex clear, and the clear compelling.
Find The Anthem Awards Online:
Website: anthemawards.com
Facebook: facebook.com/anthemawards
Twitter:@anthemawards
Instagram: @anthemawards
LinkedIn: The Anthem Awards
YouTube: wbby.co/anthem-youtube
About The Anthem Awards:
Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities. The Anthem Awards honors work across seven core causes: Diversity; Equity & Inclusion; Education; Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,500 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, and AIGA.
