Ready State announced today that Google Assistant: Real Voices is a Silver Winner in Branded Content or Collaboration, Diversity, Equity, & Inclusion for The 3rd Annual Anthem Awards.
This year’s Anthem Award Winners were selected from a pool of over 2,000 submissions from 44 countries by the International Academy of Digital Arts and Sciences (IADAS). Anthem judges are intellectually diverse leaders from across the impact industry with expertise that spans across the Anthem cause areas. IADAS members include: Heather Dowdy, Director of Product Accessibility, Netflix; Alex Amouyel, President & CEO, Newman’s Own Foundation; Noel Kinder, Chief Sustainability Officer, Nike; Shaniqua McClendon, Vice President of Politics, Crooked Media/Vote Save America; Rawle Andrews Jr., Esq., Executive Director, American Psychiatric Association Foundation; Alison Moore, CEO, Comic Relief US; Christina Lang, Vice President of North American Marketing, Mozilla; Michelle Waring, Steward for Sustainability and Everyday Good, Tom’s of Maine; and more.
Google Assistant's 'Real Voices' initiative features a diverse representation of individual stories across historically underrepresented U.S. communities disseminated to audiences through Google Assistant-enabled devices. We worked alongside Google to produce a series of voice-forward collections for Asian Pacific American Heritage, Pride, and Hispanic Heritage Months with the goal of sharing a variety of perspectives and amplifying stories around the intersectionality of personal identity.
The 'Real Voices' initiative recorded interviews with over 60 diverse individuals from the Asian Pacific American, Hispanic American, and LGBTQIA communities featured on every Google Assistant-enabled device across the US—ultimately expanding the cultural lexicon of what it means to be American.
“The Anthem Awards were born out of the desire to amplify and celebrate the voices that are creating sustainable change and to inspire others to take action,” said Patricia McLoughlin, Anthem Awards General Manager. “In a year where so much is at stake, it is incredibly important to recognize impact work and celebrate the progress happening globally. Congratulations to all of this year’s Winners.”
"It was an honor to interview our participants and hear stories that spanned across the intersectionality of several demographics, traditions, and cultures," said David Wong, Art Director at Ready State. "This work is a reminder to go beyond the comfort of surface-level conversations to allow strangers, friends, or family to feel heard and be seen. In the process, we're pushed to examine our own experiences with identity and can better understand our community with deeper empathy."
By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue is allocated to the Anthem Award’s grant program, The Anthem Fund. This year the Anthem Fund partnered with Billion Oyster Project to support their work to restore and conserve New York’s waterways.
About Ready State
Ready State is a marketing agency, providing strategic creative solutions for modern marketing needs. Originally founded in San Francisco, we believe that meaningful brand-to-human connections are essential to balancing profit and a world where people can thrive. We are a Certified B Corp™ on a mission to empower the world through creative that makes the complex clear, and the clear compelling.
About The Anthem Awards:
Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities. The Anthem Awards honors work across seven core causes: Diversity; Equity & Inclusion; Education; Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,500 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, and AIGA.
Find The Anthem Awards Online:
LinkedIn: The Anthem Awards