The blog of Ready State, a creative agency
How to generate ideas like a creative team
You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.
A trail of words: Literary life in North Beach
The Beats and beyond. From Trieste to Vesuvio, The Godfather to The Dharma Bums, Coppola to Kerouac, take a poetic tour of Ready State’s San Francisco neighborhood.
On second thought, don’t think like a publisher
Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.
Planning with the Magic Seven
When developing a marketing plan, we adjust these variables to make sure we’re doing everything we can to deliver results. Here’s the Magic Seven.
Of flying books, pianos, and appliances
Sculptural artist Brian Goggin’s imaginative installations light up corners of several San Francisco neighborhoods, including Ready State’s.
What I love about working at a small agency
It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.
A fresh approach to the professional bio
Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.
Let’s take a moment to discuss moments
Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.
Was our North Beach office really ever a barn?
We at Ready State have discovered that “The Barn” was once a nightclub featured in a 1950s film noir, and it hosted a famous sculptor and an influential magazine editor.
If you only watch one video reel today make sure it's this one!
Check out the latest video reel from Ready State, showcasing our storytelling work from the last few months.