The blog of Ready State, a creative agency
Katherine Ogburn, Director of Strategy

Recent Posts
Breaking down barriers between marketing tech and site code
It's getting easier to put tracking code on websites. Marketers, rejoice.
OMMA panel: Email is marketing's workhorse
Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.
Marketing tech is changing the world. And marketers are getting left behind
As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that gap is related to the Don Drapers of the world.
How SMBs can harness email to drive revenue
Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.
Planning with the Magic Seven
When developing a marketing plan, we adjust these variables to make sure we’re doing everything we can to deliver results. Here’s the Magic Seven.
Let’s take a moment to discuss moments
Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.
Agile marketing: How and why
So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.