You want your audience to engage. But if you produce one great feature article after another, and they all look the same, your audience’s attention will eventually drift elsewhere. So you have to vary your content.
That doesn’t necessarily mean making videos, podcasts, splashy infographics, and interactive quizzes. Rich-media elements are great, but they can cost a lot to produce. And you can create a lot of variety without them, just by mixing up the ways you present your text.
Below you’ll find a presentation filled with many article formats. Use it for inspiration. Zip through our slides to find an approach or three you haven’t yet tried. Publish, then come back for more. And if we’re missing an awesome one, please drop me a note at firstname.lastname@example.org.