---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | creativity
description: creativity | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

[![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/)

- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [5 ways generative AI will impact the creative industry](https://www.readystatements.com/5-ways-generative-ai-will-impact-the-creative-industry)

Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.

[![](https://www.readystatements.com/hubfs/AI-Tools.jpg)](https://www.readystatements.com/5-ways-generative-ai-will-impact-the-creative-industry)

 By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  May 31, 2023 

[Read More](https://www.readystatements.com/5-ways-generative-ai-will-impact-the-creative-industry)

# [Exploring the creative courage of conflict photojournalist Lynsey Addario (Q&A)](https://www.readystatements.com/courage-behind-the-camera-an-interview-with-conflict-photojournalist-lynsey-addario)

In her recent unflinching memoir "It’s What I Do: A Photographer’s Life of Love and War," Lynsey Addario explores how documenting harrowing experiences has shaped her life. In an Airbnb Redefining Boundaries interview, she tells us more.

[![](https://www.readystatements.com/hubfs/ADDARIOPRINTS_012.jpg)](https://www.readystatements.com/courage-behind-the-camera-an-interview-with-conflict-photojournalist-lynsey-addario)

 By [Claire Hartinger](https://www.readystatements.com/author/claire-hartinger)  |  Feb 16, 2017 

[Read More](https://www.readystatements.com/courage-behind-the-camera-an-interview-with-conflict-photojournalist-lynsey-addario)

# [How Ready State reached No. 2 on Fast 100 list](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list)

“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.

[![](http://media.bizj.us/view/img/10190215/mamnoonkabeer100416tj-4.jpg)](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list)

 By [San Francisco Business Times](https://www.readystatements.com/author/san-francisco-business-times)  |  Oct 14, 2016 

[Read More](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list)

# [Beyond the greeting card: A visual interview](https://www.readystatements.com/beyond-the-greeting-card-a-visual-interview)

Ready State Design Director Jodi Wing’s toolbox includes a CAT scanner and a 3D printer. We decided to go low-tech to showcase her most persistent tool: freehand drawing.

[![](https://www.readystatements.com/hubfs/ezgif.com-video-to-gif_5.gif)](https://www.readystatements.com/beyond-the-greeting-card-a-visual-interview)

 By [Curt Hopkins, Managing Editor](https://www.readystatements.com/author/curt-hopkins-managing-editor)  |  Sep 1, 2016 

[Read More](https://www.readystatements.com/beyond-the-greeting-card-a-visual-interview)

# [21 ways to make your content feel fresh](https://www.readystatements.com/21-ways-to-make-your-content-feel-fresh)

You can create wildly varied content by experimenting with different text-driven formats.

[![](https://www.readystatements.com/hubfs/Screen_Shot_2016-06-09_at_5.37.06_PM.png)](https://www.readystatements.com/21-ways-to-make-your-content-feel-fresh)

 By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Jun 9, 2016 

[Read More](https://www.readystatements.com/21-ways-to-make-your-content-feel-fresh)

[All posts](https://www.readystatements.com/all)

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