The blog of Ready State, a creative agency
Don't get machine-washed
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
7 hurdles to effective content marketing (and how to jump them)
From a lack of candor to ill-conceived job descriptions, we’ve identified several pervasive issues content marketers within large organizations face—and ways they can handily address them.
Jargon can be good. Here are 3 ways
Jargon isn’t gibberish to everyone. And it’s not all bad. When you use and target it appropriately, you can considerably improve the efficiency and effectiveness of your message.
How to talk to your data scientist
To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.
A case study about rethinking case studies
We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.
21 ways to make your content feel fresh
You can create wildly varied content by experimenting with different text-driven formats.
On second thought, don’t think like a publisher
Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.
How to ruin your B2B content marketing, one revision at a time
Sometimes, rounds of well-intentioned edits chip away at reader value. Here’s how it happens.