--- title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | content marketing description: content marketing | Ready State Blog. An investigative marketing agency. Strategy, design, content. --- [![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/) - [About Ready State](http://readystate.com/about) # The blog of [Ready State](http://readystate.com/), a creative agency # [Campaigns We Like: COVID-19 edition](https://www.readystatements.com/campaigns-we-like) Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention. [![](https://www.readystatements.com/hubfs/Covid%20article%201/image14.png)](https://www.readystatements.com/campaigns-we-like) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Apr 3, 2020 [Read More](https://www.readystatements.com/campaigns-we-like) # [Top 5 Ways to Amplify Your Content Marketing](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize-0) From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve. [![](https://www.readystatements.com/hubfs/169amplify.jpg)](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize-0) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Aug 1, 2018 [Read More](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize-0) # [The CMO’s secret weapon: A journalistic approach](https://www.readystatements.com/the-cmos-secret-weapon-a-journalistic-approach) As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise. [![](https://www.readystatements.com/hubfs/journalism-alejandro-escamilla-2.jpg)](https://www.readystatements.com/the-cmos-secret-weapon-a-journalistic-approach) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Jul 13, 2017 [Read More](https://www.readystatements.com/the-cmos-secret-weapon-a-journalistic-approach) # [7 hurdles to effective content marketing (and how to jump them)](https://www.readystatements.com/7-hurdles-to-effective-content-marketing-and-how-to-jump-them) From a lack of candor to ill-conceived job descriptions, we’ve identified several pervasive issues content marketers within large organizations face—and ways they can handily address them. [![](https://www.readystatements.com/hubfs/7%20Hurdles%20Hero-2x.jpg)](https://www.readystatements.com/7-hurdles-to-effective-content-marketing-and-how-to-jump-them) By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Mar 27, 2017 [Read More](https://www.readystatements.com/7-hurdles-to-effective-content-marketing-and-how-to-jump-them) # [How to talk to your data scientist](https://www.readystatements.com/how-to-talk-to-your-data-scientist) To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing. [![](http://images.huffingtonpost.com/2016-12-06-1481057193-7261280-scientist.jpg)](https://www.readystatements.com/how-to-talk-to-your-data-scientist) By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Dec 12, 2016 [Read More](https://www.readystatements.com/how-to-talk-to-your-data-scientist) # [A case study about rethinking case studies](https://www.readystatements.com/a-case-study-about-rethinking-case-studies) We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing. [![](https://www.readystatements.com/hubfs/15385987699_77367d9841_o.jpg)](https://www.readystatements.com/a-case-study-about-rethinking-case-studies) By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Nov 22, 2016 [Read More](https://www.readystatements.com/a-case-study-about-rethinking-case-studies) # [Advertise your failures](https://www.readystatements.com/advertise-your-failures) Customers will engage with relatable stories about the road to success. By acknowledging and recounting them, you can deepen the loyalty of existing ones. [![](https://www.readystatements.com/hubfs/His_Masters_Voice-651550-edited.jpg)](https://www.readystatements.com/advertise-your-failures) By [Curt Hopkins, Managing Editor](https://www.readystatements.com/author/curt-hopkins-managing-editor)  |  Aug 18, 2016 [Read More](https://www.readystatements.com/advertise-your-failures) # [21 ways to make your content feel fresh](https://www.readystatements.com/21-ways-to-make-your-content-feel-fresh) You can create wildly varied content by experimenting with different text-driven formats. [![](https://www.readystatements.com/hubfs/Screen_Shot_2016-06-09_at_5.37.06_PM.png)](https://www.readystatements.com/21-ways-to-make-your-content-feel-fresh) By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Jun 9, 2016 [Read More](https://www.readystatements.com/21-ways-to-make-your-content-feel-fresh) # [On second thought, don’t think like a publisher](https://www.readystatements.com/on-second-thought-dont-think-like-a-publisher) Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently. [![](https://www.readystatements.com/hubfs/publisher-cans.jpg)](https://www.readystatements.com/on-second-thought-dont-think-like-a-publisher) By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Apr 28, 2016 [Read More](https://www.readystatements.com/on-second-thought-dont-think-like-a-publisher) # [A fresh approach to the professional bio](https://www.readystatements.com/a-fresh-approach-to-the-professional-bio) Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice. [![](https://www.readystatements.com/hubfs/blog-color-4997-324848-edited.jpg)](https://www.readystatements.com/a-fresh-approach-to-the-professional-bio) By [Ben Worthen, Editor in Chief](https://www.readystatements.com/author/ben-worthen-editor-in-chief)  |  Mar 3, 2016 [Read More](https://www.readystatements.com/a-fresh-approach-to-the-professional-bio) [All posts](https://www.readystatements.com/all) [Next](https://www.readystatements.com/topic/content-marketing/page/2) ### [Ready State. A creative agency. Built around you.](http://readystate.com/) © Copyright 2020 Ready State LLC