The blog of Ready State, a creative agency
Campaigns We Like: COVID-19 edition
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
Top 5 Ways to Amplify Your Content Marketing
From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.
The CMO’s secret weapon: A journalistic approach
As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.
7 hurdles to effective content marketing (and how to jump them)
From a lack of candor to ill-conceived job descriptions, we’ve identified several pervasive issues content marketers within large organizations face—and ways they can handily address them.
How to talk to your data scientist
To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.
A case study about rethinking case studies
We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.
Advertise your failures
Customers will engage with relatable stories about the road to success. By acknowledging and recounting them, you can deepen the loyalty of existing ones.
21 ways to make your content feel fresh
You can create wildly varied content by experimenting with different text-driven formats.
On second thought, don’t think like a publisher
Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.
A fresh approach to the professional bio
Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.