The blog of Ready State, a creative agency

Ben Worthen, Editor in Chief

Ben helps clients figure out how to tell stories that people actually want to hear. He worked as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry for more than six years, while also writing about other fun stuff, ranging from the Bay Area food scene to people who build their own jet packs. In all, Ben wrote more than 50 Page One stories for the Journal. Before joining Ready State, Ben was head of content at Sequoia Capital, the VC firm that backed Google and Apple, among hundreds of other companies.

Recent Posts

A fresh approach to the professional bio

Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.

By Ben Worthen, Editor in Chief  |  Mar 3, 2016
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If you only watch one video reel today make sure it's this one!

Check out the latest video reel from Ready State, showcasing our storytelling work from the last few months.

By Ben Worthen, Editor in Chief  |  Feb 8, 2016
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