The blog of Ready State, a creative agency
AI Brand Guidelines: The Future of Creative Consistency
We are introducing a revolutionary concept: the Brand Ontology. This new component translates your existing brand guide into a language that Generative AI tools can understand, follow, and replicate.
Real Voices takes Silver at 3rd Annual Anthem Awards
Palo Alto, California | 2/5/2024 | Ready State announced as a Silver Winner in Branded Content or Collaboration, Diversity, Equity, & Inclusion for The 3rd Annual Anthem Awards.
How to name your pet (or anything you really care about)
Naming is a soft science. Use these guiding principles to help find a great name for your next business, product, or best friend.
Campaigns we like: YETI’s “feats of strength”
YETI’s marketing strategy gets a bump with a positive spin on sustainability.
Campaigns we like: Better Than Back Sweat?
Liquid Death’s latest ad shows consumers that they’re listening and ready to respond.
Campaigns we like: Vital Farms’ eulogy of Twitter
Vital Farms quick thinking on a cleverly timed response to the death of Twitter was impressive for an out-of-home campaign.
AI: Tool or Crutch?
Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?
Campaigns we like: Your world is generating…
Away’s experiential generative AI campaign strikes a balance between aspiration and adoption.
Future or Fad: Fast Fashion?
As a B Corp, we're curious about how to best implement sustainable practices. So we're taking a deep dive detour to ask: can fashion be environmentally friendly?
5 ways generative AI will impact the creative industry
Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.
