--- title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | client-agency relationships description: client-agency relationships | Ready State Blog. An investigative marketing agency. Strategy, design, content. --- [![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/) - [About Ready State](http://readystate.com/about) # The blog of [Ready State](http://readystate.com/), a creative agency # [Beyond the startup: How to build a lasting culture](https://www.readystatements.com/beyond-the-startup-how-to-build-a-lasting-culture) Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge. [![](https://www.readystatements.com/hubfs/inc-mag-iclazie-culture.jpg)](https://www.readystatements.com/beyond-the-startup-how-to-build-a-lasting-culture) By [Marla Tabaka](https://www.readystatements.com/author/marla-tabaka)  |  Aug 10, 2017 [Read More](https://www.readystatements.com/beyond-the-startup-how-to-build-a-lasting-culture) # [Hybrid staffing model gives brands more choices](https://www.readystatements.com/hybrid-staffing-model-gives-brands-more-choices) CMOs need the deep internal knowledge of an in-house agency, along with the outside perspective, cultural currency, and flexibility of an outside shop, Ready State CEO Kabeer Mamnoon argues. [![](https://www.readystatements.com/hubfs/zipper.jpg)](https://www.readystatements.com/hybrid-staffing-model-gives-brands-more-choices) By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Jul 27, 2017 [Read More](https://www.readystatements.com/hybrid-staffing-model-gives-brands-more-choices) # [5 ways to excel as an embedded product marketer](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer) Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity. [![](https://www.readystatements.com/hubfs/badges3.png)](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer) By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Jun 29, 2017 [Read More](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer) # [Ready State’s CEO named Digital 40 Over 40 leader](https://www.readystatements.com/ready-states-ceo-named-digital-40-over-40-leader) Agency co-founder Kabeer Mamnoon’s personal philosophy, "question everything," manifests in Ready State’s work as "investigative marketing." [![](https://www.readystatements.com/hubfs/40050_ReadyState_0355-486041-edited.jpg)](https://www.readystatements.com/ready-states-ceo-named-digital-40-over-40-leader) By [Campaign US](https://www.readystatements.com/author/campaign-us)  |  Apr 25, 2017 [Read More](https://www.readystatements.com/ready-states-ceo-named-digital-40-over-40-leader) # [5 ways to manage an effective product launch](https://www.readystatements.com/5-ways-to-manage-an-effective-product-launch) Product marketers within large organizations have a key role to play in rollouts of new products such as software, site features, membership programs. Here’s how to keep them on time and on point. [![](https://www.readystatements.com/hubfs/2391828247_22d8e71dfa_o.jpg)](https://www.readystatements.com/5-ways-to-manage-an-effective-product-launch) By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Apr 12, 2017 [Read More](https://www.readystatements.com/5-ways-to-manage-an-effective-product-launch) # [7 best practices of effective product marketers](https://www.readystatements.com/7-best-practices-of-effective-product-marketers) In working closely with (and within) several large clients on product marketing, we’ve been most effective when doing these six things. It all starts, of course, with the product. [![](https://www.readystatements.com/hubfs/product_best-practices.jpg)](https://www.readystatements.com/7-best-practices-of-effective-product-marketers) By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Mar 11, 2017 [Read More](https://www.readystatements.com/7-best-practices-of-effective-product-marketers) # [Kabeer Mamnoon, 2016 'Agency Innovator'](https://www.readystatements.com/kabeer-mamnoon-2016-agency-innovator) "Real innovation is the result of exploring all elements of a business problem," says Ready State's CEO, recognized by The Internationalist as an Agency Innovator. It's "a mind-set. It’s about having vision beyond the horizon." [![](https://www.readystatements.com/hubfs/earth-1149733_1920.jpg)](https://www.readystatements.com/kabeer-mamnoon-2016-agency-innovator) By [The Internationalist](https://www.readystatements.com/author/the-internationalist)  |  Oct 27, 2016 [Read More](https://www.readystatements.com/kabeer-mamnoon-2016-agency-innovator) # [How Ready State reached No. 2 on Fast 100 list](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list) “They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list. [![](http://media.bizj.us/view/img/10190215/mamnoonkabeer100416tj-4.jpg)](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list) By [San Francisco Business Times](https://www.readystatements.com/author/san-francisco-business-times)  |  Oct 14, 2016 [Read More](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list) # [Interview with the Native Society](https://www.readystatements.com/interview-with-the-native-society) Ready State CEO Kabeer Mamnoon discusses our Ready State culture and current industry trends with the Native Society. [![](https://www.readystatements.com/hubfs/Copy_of_kabeer.jpg)](https://www.readystatements.com/interview-with-the-native-society) By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Jun 14, 2016 [Read More](https://www.readystatements.com/interview-with-the-native-society) # [What I love about working at a small agency](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency) It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas. [![](https://www.readystatements.com/hubfs/elyse-claire.jpg)](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency) By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Mar 17, 2016 [Read More](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency) [All posts](https://www.readystatements.com/all) [Next](https://www.readystatements.com/topic/client-agency-relationships/page/2) ### [Ready State. A creative agency. Built around you.](http://readystate.com/) © Copyright 2020 Ready State LLC