The blog of Ready State, a creative agency
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
CMOs need the deep internal knowledge of an in-house agency, along with the outside perspective, cultural currency, and flexibility of an outside shop, Ready State CEO Kabeer Mamnoon argues.
In a Big Pitch Radio interview, Ready State CEO Kabeer Mamnoon outlines several unmet client needs he and his co-founders set out to address. Among them: investigative marketing.
The marketing industry has been changing faster than ever. Panelists discuss their pain points and what they have done to adapt to the changing landscape.