---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | Kabeer Mamnoon, CEO
description: Kabeer helps businesses succeed by crafting and delivering lean, effective, fast marketing that builds demand and drives their businesses.
---

[![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/)

- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

## Kabeer Mamnoon, CEO

![](https://www.readystatements.com/hubfs/Copy_of_kabeer.jpg)

Kabeer helps businesses succeed by crafting and delivering lean, effective, fast marketing that builds demand and drives their businesses.

### Recent Posts

# [We Need to Recognize, Personalize and Optimize](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.

[![](https://www.readystatements.com/hubfs/character-figures-collections-crowd-33193.jpg)](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  May 11, 2018 

[Read More](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

# [Hybrid staffing model gives brands more choices](https://www.readystatements.com/hybrid-staffing-model-gives-brands-more-choices)

CMOs need the deep internal knowledge of an in-house agency, along with the outside perspective, cultural currency, and flexibility of an outside shop, Ready State CEO Kabeer Mamnoon argues.

[![](https://www.readystatements.com/hubfs/zipper.jpg)](https://www.readystatements.com/hybrid-staffing-model-gives-brands-more-choices)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Jul 27, 2017 

[Read More](https://www.readystatements.com/hybrid-staffing-model-gives-brands-more-choices)

# [Minding the gaps for modern marketers](https://www.readystatements.com/minding-the-gaps-for-modern-marketers)

In a Big Pitch Radio interview, Ready State CEO Kabeer Mamnoon outlines several unmet client needs he and his co-founders set out to address. Among them: investigative marketing.

[![](https://www.readystatements.com/hubfs/0311.jpg)](https://www.readystatements.com/minding-the-gaps-for-modern-marketers)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Sep 15, 2016 

[Read More](https://www.readystatements.com/minding-the-gaps-for-modern-marketers)

# [How do agencies evolve to survive?](https://www.readystatements.com/how-do-agencies-evolve-to-survive)

The marketing industry has been changing faster than ever. Panelists discuss their pain points and what they have done to adapt to the changing landscape.

[![](https://www.readystatements.com/hubfs/Screen_Shot_2016-08-01_at_10.42.14_PM.png)](https://www.readystatements.com/how-do-agencies-evolve-to-survive)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Aug 1, 2016 

[Read More](https://www.readystatements.com/how-do-agencies-evolve-to-survive)

# [Interview with the Native Society](https://www.readystatements.com/interview-with-the-native-society)

Ready State CEO Kabeer Mamnoon discusses our Ready State culture and current industry trends with the Native Society.

[![](https://www.readystatements.com/hubfs/Copy_of_kabeer.jpg)](https://www.readystatements.com/interview-with-the-native-society)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Jun 14, 2016 

[Read More](https://www.readystatements.com/interview-with-the-native-society)

[All posts](https://www.readystatements.com/all)

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