The blog of Ready State, a rigorously lean marketing agency
How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.
Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge.
“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.
Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.
Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.
It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.