The blog of Ready State, a rigorously lean marketing agency

Bootstrapping the data on COVID-19

How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.

By Curt Hopkins, Managing Editor  |  Apr 6, 2020
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Beyond the startup: How to build a lasting culture

Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge.

By Marla Tabaka  |  Aug 10, 2017
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How Ready State reached No. 2 on Fast 100 list

“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.

By San Francisco Business Times  |  Oct 14, 2016
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How SMBs can harness email to drive revenue

Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.

By Katherine Ogburn, Director of Strategy  |  Jul 12, 2016
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On second thought, don’t think like a publisher

Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.

By Derek Slater, Content Director  |  Apr 28, 2016
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What I love about working at a small agency

It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.

By Ayaz Lakhani, Senior Strategist  |  Mar 17, 2016
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Agile marketing: How and why

So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.

By Katherine Ogburn, Director of Strategy  |  Dec 18, 2015
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