The blog of Ready State, a creative agency
The Conversion Conversation
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
How to talk to your data scientist
To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.
A glossary of AI terms for marketing
We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.
Machine learning is about to turn the marketing world upside down
Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.
Marketing tech is changing the world. And marketers are getting left behind
As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that gap is related to the Don Drapers of the world.