The blog of Ready State, a creative agency
Communities Thrive When Companies Care
Companies benefit from a value-driven mission when they associate business and community by practicing Corporate Social Responsibility.
Inclusive design is good for business
Diversity isn’t just about who is in the room, it’s about a design process.
How Ready State is fighting anti-Asian racism with marketing
How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.
Does guilt-trip marketing actually work?
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
Don't get machine-washed
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
5 ways to excel as an embedded product marketer
Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity.
Don't worry (much), my AI won't bite
Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?
What the hospitality industry can learn from hospitable brands
Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.
