The blog of Ready State, a creative agency
AI: Tool or Crutch?
Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?
Campaigns We Like: COVID-19 edition
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
Emails We Like: Summer 2018
If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.
Don't worry (much), my AI won't bite
Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?
How to generate ideas like a creative team
You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.
