The blog of Ready State, a creative agency
Jargon can be good. Here are 3 ways
Jargon isn’t gibberish to everyone. And it’s not all bad. When you use and target it appropriately, you can considerably improve the efficiency and effectiveness of your message.
The sounds of North Beach
The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night.
What the hospitality industry can learn from hospitable brands
Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.
How to talk to your data scientist
To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.
A glossary of AI terms for marketing
We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.
A case study about rethinking case studies
We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.
Machine learning is about to turn the marketing world upside down
Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.
Kabeer Mamnoon, 2016 'Agency Innovator'
"Real innovation is the result of exploring all elements of a business problem," says Ready State's CEO, recognized by The Internationalist as an Agency Innovator. It's "a mind-set. It’s about having vision beyond the horizon."
How Ready State reached No. 2 on Fast 100 list
“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.
How to live in Herb Caen’s San Francisco
The late San Francisco Chronicle culture columnist, who made “three dot” journalism famous while articulating the city's unique qualities, loved North Beach and knew how to experience it.
