The blog of Ready State, a creative agency
Inclusive design is good for business
Diversity isn’t just about who is in the room, it’s about a design process.
Women in creative leadership bring fresh perspective
Jodi Wing, Ready State's creative director answers 5 questions on women in creative leadership and how we can support more women in these roles.
How Ready State is fighting anti-Asian racism with marketing
How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.
The Conversion Conversation
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
Campaigns We Like: COVID-19 edition
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
Top 5 Ways to Amplify Your Content Marketing
From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.
We’re honored to be #74 on the Entrepreneur 360 List
THE BEST ENTREPRENEURIAL COMPANIES IN AMERICA. Entrepreneur Inc. recognized 360 small businesses that are mastering the art and science of growing a business through their impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.
The CMO’s secret weapon: A journalistic approach
As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.
Don't worry (much), my AI won't bite
Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?
A glossary of AI terms for marketing
We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.