---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | Steven Wong, Cofounder (2)
description: Steven helps address challenges while bringing big ideas to life. At agencies such as MRM/McCann, Digitas, and Saatchi & Saatchi, he has managed cross-disciplinary teams, developed relationship-building programs, and crafted plans to turn leads into customers. In leading award-winning creative campaigns, he has helped transform business needs into engaging customer experiences. In 2002, Steven co-founded The Natural Tea Company, a retail chain in Hong Kong. He graduated with a B.A. in Interdisciplinary Studies from UC Berkeley, by way of a major in materials science and engineering. (2)
---

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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

## Steven Wong, Cofounder

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Steven helps address challenges while bringing big ideas to life. At agencies such as MRM/McCann, Digitas, and Saatchi & Saatchi, he has managed cross-disciplinary teams, developed relationship-building programs, and crafted plans to turn leads into customers. In leading award-winning creative campaigns, he has helped transform business needs into engaging customer experiences. In 2002, Steven co-founded The Natural Tea Company, a retail chain in Hong Kong. He graduated with a B.A. in Interdisciplinary Studies from UC Berkeley, by way of a major in materials science and engineering.

<https://www.readystatements.com/author/steven-wong-cofounder/page/linkedin.com/in/stevenhtwong> <https://twitter.com/stevenhtwong>

### Recent Posts

# [A glossary of AI terms for marketing](https://www.readystatements.com/glossary-of-ai-terms-for-marketing)

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

[![](https://www.readystatements.com/hubfs/3220888969_16dbfffeeb_b.jpg)](https://www.readystatements.com/glossary-of-ai-terms-for-marketing)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Dec 6, 2016 

[Read More](https://www.readystatements.com/glossary-of-ai-terms-for-marketing)

# [Machine learning is about to turn the marketing world upside down](https://www.readystatements.com/machine-learning-is-about-to-turn-the-marketing-world-upside-down)

Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.

[![](https://www.readystatements.com/hubfs/Machine%20Learning.jpg)](https://www.readystatements.com/machine-learning-is-about-to-turn-the-marketing-world-upside-down)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Oct 27, 2016 

[Read More](https://www.readystatements.com/machine-learning-is-about-to-turn-the-marketing-world-upside-down)

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