The blog of Ready State, a rigorously lean marketing agency

How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Chief Marketing Officer  |  Dec 6, 2016
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Machine learning is about to turn the marketing world upside down

Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.

By Derek Slater, Content Director  |  Oct 27, 2016
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Marketing tech is changing the world. And marketers are getting left behind

As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that gap is related to the Don Drapers of the world.

By Katherine Ogburn, Director of Strategy  |  Jul 21, 2016
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