The blog of Ready State, a creative agency
AI: Tool or Crutch?
Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?
The Conversion Conversation
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
Don't get machine-washed
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
Don't worry (much), my AI won't bite
Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?
How to talk to your data scientist
To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.
A glossary of AI terms for marketing
We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.
Machine learning is about to turn the marketing world upside down
Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.
