The blog of Ready State, a creative agency
The Conversion Conversation
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
Campaigns We Like: COVID-19 edition
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
Emails We Like: Summer 2018
If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.
OMMA panel: Email is marketing's workhorse
Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.
How SMBs can harness email to drive revenue
Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.