---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | email marketing
description: email marketing | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [The Conversion Conversation](https://www.readystatements.com/the-conversion-conversation)

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

[![](https://www.readystatements.com/hubfs/iStock-1202232138.jpg)](https://www.readystatements.com/the-conversion-conversation)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  May 18, 2020 

[Read More](https://www.readystatements.com/the-conversion-conversation)

# [Campaigns We Like: COVID-19 edition](https://www.readystatements.com/campaigns-we-like)

Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.

[![](https://www.readystatements.com/hubfs/Covid%20article%201/image14.png)](https://www.readystatements.com/campaigns-we-like)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Apr 3, 2020 

[Read More](https://www.readystatements.com/campaigns-we-like)

# [Emails We Like: Summer 2018](https://www.readystatements.com/emails-we-like)

If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.

[![](https://www.readystatements.com/hubfs/emails-2018.jpg)](https://www.readystatements.com/emails-we-like)

 By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Aug 14, 2018 

[Read More](https://www.readystatements.com/emails-we-like)

# [OMMA panel: Email is marketing's workhorse](https://www.readystatements.com/email-marketing-workhorse)

Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.

[![](https://www.readystatements.com/hubfs/Screen_Shot_2016-08-11_at_10.24.39_PM.png)](https://www.readystatements.com/email-marketing-workhorse)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Aug 16, 2016 

[Read More](https://www.readystatements.com/email-marketing-workhorse)

# [How SMBs can harness email to drive revenue](https://www.readystatements.com/how-smbs-can-harness-email-to-drive-revenue)

Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.

[![](https://www.readystatements.com/hubfs/4040200884_d95825dab6_o.jpg)](https://www.readystatements.com/how-smbs-can-harness-email-to-drive-revenue)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Jul 12, 2016 

[Read More](https://www.readystatements.com/how-smbs-can-harness-email-to-drive-revenue)

[All posts](https://www.readystatements.com/all)

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