The blog of Ready State, a creative agency
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.
Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.