The blog of Ready State, a creative agency
We Need to Recognize, Personalize and Optimize
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
What the hospitality industry can learn from hospitable brands
Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.
A fresh approach to the professional bio
Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.
Let’s take a moment to discuss moments
Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.