--- title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | community description: community | Ready State Blog. An investigative marketing agency. Strategy, design, content. --- [![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/) - [About Ready State](http://readystate.com/about) # The blog of [Ready State](http://readystate.com/), a creative agency # [Campaigns we like: Better Than Back Sweat?](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) Liquid Death’s latest ad shows consumers that they’re listening and ready to respond. [![](https://www.readystatements.com/hubfs/rs-sweat-2.jpg)](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Sep 12, 2023 [Read More](https://www.readystatements.com/campaigns-we-like-better-than-back-sweat) # [Ready State is now a Certified B Corp](https://www.readystatements.com/ready-state-is-now-a-certified-b-corp) Our bottom line: People matter. B stands for benefit for all. We are proud to announce that we’re a Certified B Corp™. [![](https://www.readystatements.com/hubfs/RS-Bcorp-Blog.png)](https://www.readystatements.com/ready-state-is-now-a-certified-b-corp) By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Jan 25, 2023 [Read More](https://www.readystatements.com/ready-state-is-now-a-certified-b-corp) # [How Ready State is fighting anti-Asian racism with marketing](https://www.readystatements.com/advertising-stop-asian-racism) How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic. [![](https://www.readystatements.com/hubfs/fight-virus-bias-blog.jpg)](https://www.readystatements.com/advertising-stop-asian-racism) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Mar 19, 2021 [Read More](https://www.readystatements.com/advertising-stop-asian-racism) # [Our HQ is now an LGBTQ Historic Landmark](https://www.readystatements.com/our-hq-is-now-an-lgbt-historic-site) 524 Union Street, the home of Ready State, was recognized by the San Francisco Board of Supervisors as having extraordinary value to LGBTQ+ history in the city. As of June 18, it has officially become the city’s fourth LGBTQ Historic Landmark and the nation’s first to focus on a restaurant. [![](https://www.readystatements.com/hubfs/Paper%20Doll.png)](https://www.readystatements.com/our-hq-is-now-an-lgbt-historic-site) By [Curt Hopkins, Managing Editor](https://www.readystatements.com/author/curt-hopkins-managing-editor)  |  Jun 19, 2019 [Read More](https://www.readystatements.com/our-hq-is-now-an-lgbt-historic-site) # [The sounds of North Beach](https://www.readystatements.com/the-sounds-of-north-beach) The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night. [![](https://www.readystatements.com/hubfs/SOUNDS-northbeach.jpg)](https://www.readystatements.com/the-sounds-of-north-beach) By [Curt Hopkins, Managing Editor](https://www.readystatements.com/author/curt-hopkins-managing-editor)  |  Jan 12, 2017 [Read More](https://www.readystatements.com/the-sounds-of-north-beach) [All posts](https://www.readystatements.com/all) ### [Ready State. A creative agency. Built around you.](http://readystate.com/) © Copyright 2020 Ready State LLC