The blog of Ready State, a creative agency

Communities Thrive When Companies Care

Companies benefit from a value-driven mission when they associate business and community by practicing Corporate Social Responsibility.

By Esha Deokar  |  Aug 26, 2021
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How Can Marketing Agencies Help Brands Position Themselves on Social Justice Issues?

By creating genuine messages and communicating effectively, marketing agencies can help brands connect with their customers about social justice.

By Esha Deokar  |  Jun 17, 2021
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How Should Businesses Navigate Commitment to the Black Lives Matter Movement?

Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach. 

By Esha Deokar  |  Apr 30, 2021
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How Ready State is fighting anti-Asian racism with marketing

How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.

By Steven Wong, Cofounder  |  Mar 19, 2021
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#BlackLivesMatter: Corporate Support Starts from Within

As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?

By Esha Deokar  |  Feb 5, 2021
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A Brief History of the #BlackLivesMatter Movement

Our goal: to provide a straightforward and distinct approach that enhances understanding of the #BlackLivesMatter movement.

By Esha Deokar  |  Jan 19, 2021
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