The blog of Ready State, a creative agency

AI: Tool or Crutch?

Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?

By Advaith Rege  |  Aug 22, 2023
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5 ways generative AI will impact the creative industry

Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.

By Jodi Dove, Executive Creative Director  |  May 31, 2023
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The Conversion Conversation

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

By Steven Wong, Cofounder  |  May 18, 2020
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Don't get machine-washed

As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword

By Derek Slater, Content Director  |  Aug 28, 2017
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