The blog of Ready State, a creative agency
AI Brand Guidelines: The Future of Creative Consistency
We are introducing a revolutionary concept: the Brand Ontology. This new component translates your existing brand guide into a language that Generative AI tools can understand, follow, and replicate.
AI: Tool or Crutch?
Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?
5 ways generative AI will impact the creative industry
Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.
The Conversion Conversation
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
Don't get machine-washed
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
