---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | advertising
description: advertising | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

[![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/)

- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [Inclusive design is good for business](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams)

Diversity isn’t just about who is in the room, it’s about a design process.

[![](https://www.readystatements.com/hubfs/BLM2-Starts%20witihn-1.png)](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Jun 24, 2021 

[Read More](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams)

# [Campaigns We Like: COVID-19 edition](https://www.readystatements.com/campaigns-we-like)

Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.

[![](https://www.readystatements.com/hubfs/Covid%20article%201/image14.png)](https://www.readystatements.com/campaigns-we-like)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Apr 3, 2020 

[Read More](https://www.readystatements.com/campaigns-we-like)

# [We Need to Recognize, Personalize and Optimize](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.

[![](https://www.readystatements.com/hubfs/character-figures-collections-crowd-33193.jpg)](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  May 11, 2018 

[Read More](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

# [Creative Director's Choice: Ian Clazie of Ready State on Max Lanman's used Honda film](https://www.readystatements.com/creative-directors-choice-ian-clazie-of-ready-state-on-max-lanmans-used-honda-film)

It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.

[![](https://www.readystatements.com/hubfs/Car%20video%20still--default--640.png)](https://www.readystatements.com/creative-directors-choice-ian-clazie-of-ready-state-on-max-lanmans-used-honda-film)

 By [Ian Clazie, Executive Creative Director](https://www.readystatements.com/author/ian-clazie-executive-creative-director)  |  Mar 26, 2018 

[Read More](https://www.readystatements.com/creative-directors-choice-ian-clazie-of-ready-state-on-max-lanmans-used-honda-film)

# [How do agencies evolve to survive?](https://www.readystatements.com/how-do-agencies-evolve-to-survive)

The marketing industry has been changing faster than ever. Panelists discuss their pain points and what they have done to adapt to the changing landscape.

[![](https://www.readystatements.com/hubfs/Screen_Shot_2016-08-01_at_10.42.14_PM.png)](https://www.readystatements.com/how-do-agencies-evolve-to-survive)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  Aug 1, 2016 

[Read More](https://www.readystatements.com/how-do-agencies-evolve-to-survive)

# [How to generate ideas like a creative team](https://www.readystatements.com/how-to-generate-ideas-like-a-creative-team)

You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.

[![](https://www.readystatements.com/hubfs/sponge.gif)](https://www.readystatements.com/how-to-generate-ideas-like-a-creative-team)

 By [Ian Clazie, Executive Creative Director](https://www.readystatements.com/author/ian-clazie-executive-creative-director)  |  May 26, 2016 

[Read More](https://www.readystatements.com/how-to-generate-ideas-like-a-creative-team)

[All posts](https://www.readystatements.com/all)

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