The blog of Ready State, a creative agency
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.
The marketing industry has been changing faster than ever. Panelists discuss their pain points and what they have done to adapt to the changing landscape.