The blog of Ready State, a creative agency
Planning with the Magic Seven
When developing a marketing plan, we adjust these variables to make sure we’re doing everything we can to deliver results. Here’s the Magic Seven.
What I love about working at a small agency
It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.
Let’s take a moment to discuss moments
Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.
The hidden costs of social media for brands
Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.
Agile marketing: How and why
So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.
