The blog of Ready State, a creative agency

AI: Tool or Crutch?

Generative AI can't crush the human creative spirit. So where do we draw the line before we become entirely dependent on it?

By Advaith Rege  |  Aug 22, 2023
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The Conversion Conversation

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

By Steven Wong, Cofounder  |  May 18, 2020
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Don't get machine-washed

As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword

By Derek Slater, Content Director  |  Aug 28, 2017
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Don't worry (much), my AI won't bite

Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?

By Steven Wong, Cofounder  |  Jun 19, 2017
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How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Cofounder  |  Dec 6, 2016
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Machine learning is about to turn the marketing world upside down

Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.

By Steven Wong, Cofounder  |  Oct 27, 2016
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