The blog of Ready State, a rigorously lean marketing agency

Katherine Ogburn, Director of Strategy

Katherine builds foundations for brands and marketing programs, and helps clients define marketing goals that are grounded in business needs and user-centric audience views. While much of her recent work has been for large companies such as Google, Intel, iShares, General Motors, and Microsoft, she also enjoys helping define identities and competitive differentiation for startups and small companies. Prior to Ready State, Katherine worked at MRM, McCann, FCB, and McKinsey. She has a master's in business administration from Columbia Business School, a master's in sociology from the University of California at Berkeley, and a bachelor's in Russian studies from University of North Carolina at Chapel Hill.

Recent Posts

Breaking down barriers between marketing tech and site code

It's getting easier to put tracking code on websites. Marketers, rejoice.

By Katherine Ogburn, Director of Strategy  |  Dec 18, 2017
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OMMA panel: Email is marketing's workhorse

Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.

By Katherine Ogburn, Director of Strategy  |  Aug 16, 2016
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Marketing tech is changing the world. And marketers are getting left behind

As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that gap is related to the Don Drapers of the world.

By Katherine Ogburn, Director of Strategy  |  Jul 21, 2016
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How SMBs can harness email to drive revenue

Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.

By Katherine Ogburn, Director of Strategy  |  Jul 12, 2016
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Planning with the Magic Seven

When developing a marketing plan, we adjust these variables to make sure we’re doing everything we can to deliver results. Here’s the Magic Seven.

By Katherine Ogburn, Director of Strategy  |  Apr 14, 2016
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Let’s take a moment to discuss moments

Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.

By Katherine Ogburn, Director of Strategy  |  Feb 18, 2016
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Agile marketing: How and why

So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.

By Katherine Ogburn, Director of Strategy  |  Dec 18, 2015
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