---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | product marketing
description: product marketing | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [Campaigns we like: YETI’s “feats of strength”](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

YETI’s marketing strategy gets a bump with a positive spin on sustainability.

[![](https://www.readystatements.com/hubfs/rs-bears.jpg)](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

 By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Oct 5, 2023 

[Read More](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

# [5 ways to excel as an embedded product marketer](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer)

Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity.

[![](https://www.readystatements.com/hubfs/badges3.png)](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer)

 By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Jun 29, 2017 

[Read More](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer)

# [5 ways to manage an effective product launch](https://www.readystatements.com/5-ways-to-manage-an-effective-product-launch)

Product marketers within large organizations have a key role to play in rollouts of new products such as software, site features, membership programs. Here’s how to keep them on time and on point.

[![](https://www.readystatements.com/hubfs/2391828247_22d8e71dfa_o.jpg)](https://www.readystatements.com/5-ways-to-manage-an-effective-product-launch)

 By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Apr 12, 2017 

[Read More](https://www.readystatements.com/5-ways-to-manage-an-effective-product-launch)

# [7 best practices of effective product marketers](https://www.readystatements.com/7-best-practices-of-effective-product-marketers)

In working closely with (and within) several large clients on product marketing, we’ve been most effective when doing these six things. It all starts, of course, with the product.

[![](https://www.readystatements.com/hubfs/product_best-practices.jpg)](https://www.readystatements.com/7-best-practices-of-effective-product-marketers)

 By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Mar 11, 2017 

[Read More](https://www.readystatements.com/7-best-practices-of-effective-product-marketers)

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