---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | personalization
description: personalization | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

[![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/)

- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [The Conversion Conversation](https://www.readystatements.com/the-conversion-conversation)

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

[![](https://www.readystatements.com/hubfs/iStock-1202232138.jpg)](https://www.readystatements.com/the-conversion-conversation)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  May 18, 2020 

[Read More](https://www.readystatements.com/the-conversion-conversation)

# [We Need to Recognize, Personalize and Optimize](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.

[![](https://www.readystatements.com/hubfs/character-figures-collections-crowd-33193.jpg)](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

 By [Kabeer Mamnoon, CEO](https://www.readystatements.com/author/kabeer-mamnoon-ceo)  |  May 11, 2018 

[Read More](https://www.readystatements.com/we-need-to-recognize-personalize-and-optimize)

# [Personalization vs. privacy: The hidden dangers](https://www.readystatements.com/personalization-vs.-privacy-the-hidden-dangers)

Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.

[![](https://www.readystatements.com/hubfs/15704560667_d7d8dca447_o.jpg)](https://www.readystatements.com/personalization-vs.-privacy-the-hidden-dangers)

 By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Jun 23, 2016 

[Read More](https://www.readystatements.com/personalization-vs.-privacy-the-hidden-dangers)

[All posts](https://www.readystatements.com/all)

### [Ready State. A creative agency. Built around you.](http://readystate.com/)

<http://www.linkedin.com/company/ready-state>

<https://www.facebook.com/readystate>

<http://www.pinterest.com/readystate/>

<https://twitter.com/readystatements>

© Copyright 2020 Ready State LLC