The blog of Ready State, a creative agency
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.