The blog of Ready State, a creative agency

Build brand movements around 3 I's

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

By Ben Worthen  |  Apr 20, 2017
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Advertise your failures

Customers will engage with relatable stories about the road to success. By acknowledging and recounting them, you can deepen the loyalty of existing ones.

By Curt Hopkins, Managing Editor  |  Aug 18, 2016
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