The blog of Ready State, a creative agency

On second thought, don’t think like a publisher

Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.

By Derek Slater, Content Director  |  Apr 28, 2016
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A fresh approach to the professional bio

Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.

By Ben Worthen, Editor in Chief  |  Mar 3, 2016
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How to ruin your B2B content marketing, one revision at a time

Sometimes, rounds of well-intentioned edits chip away at reader value. Here’s how it happens.

By Derek Slater, Content Director  |  Dec 18, 2015
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