The blog of Ready State, a creative agency
Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.
Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.
Sometimes, rounds of well-intentioned edits chip away at reader value. Here’s how it happens.