The blog of Ready State, a creative agency
How Ready State is fighting anti-Asian racism with marketing
How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.
Build brand movements around 3 I's
Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.