The blog of Ready State, a creative agency
How Ready State is fighting anti-Asian racism with marketing
How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.
By
Steven Wong, Cofounder | Mar 19, 2021
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Build brand movements around 3 I's
Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.
By
Ben Worthen | Apr 20, 2017
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