The blog of Ready State, a rigorously lean marketing agency

We Need to Recognize, Personalize and Optimize

For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.

By Kabeer Mamnoon, CEO  |  May 11, 2018
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Personalization vs. privacy: The hidden dangers

Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.

By Ayaz Lakhani, Senior Strategist  |  Jun 23, 2016
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