The blog of Ready State, a rigorously lean marketing agency
If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.
“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.
You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.