The blog of Ready State, a rigorously lean marketing agency

Ayaz Lakhani, Senior Strategist

Ayaz weaves creative ideas and insights into action-inducing narratives. He solves problems and delivers effective solutions through a combination of research, analytics, and intuition. Ayaz has worked on a number of B2B and B2C accounts, including Google, Intel, VMware, Belvedere, Ansell, Madison Square Garden, and Weill Cornell Medical College. Prior to working at Ready State, Ayaz was a founding partner and senior strategist at BRICK+BOND, a New York-based digital agency. He has a master's degree in integrated marketing from New York University and a bachelor's degree in business administration from Wilfrid Laurier University.

Recent Posts

Does guilt-trip marketing actually work?

'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?

By Ayaz Lakhani, Senior Strategist  |  Feb 27, 2018
Read More

Personalization vs. privacy: The hidden dangers

Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.

By Ayaz Lakhani, Senior Strategist  |  Jun 23, 2016
Read More

What I love about working at a small agency

It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.

By Ayaz Lakhani, Senior Strategist  |  Mar 17, 2016
Read More

The hidden costs of social media for brands

Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.

By Ayaz Lakhani, Senior Strategist  |  Feb 4, 2016
Read More