The blog of Ready State, a rigorously lean marketing agency
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.
It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.