---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | 3 I's
description: 3 I's | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

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# The blog of [Ready State](http://readystate.com/), a creative agency

# [Build brand movements around 3 I's](https://www.readystatements.com/build-brand-movements-around-3-is)

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

[![](https://www.readystatements.com/hubfs/brand-movements-tim-tiedemann-149766.jpg)](https://www.readystatements.com/build-brand-movements-around-3-is)

 By [Ben Worthen](https://www.readystatements.com/author/ben-worthen)  |  Apr 20, 2017 

[Read More](https://www.readystatements.com/build-brand-movements-around-3-is)

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