The blog of Ready State, a creative agency
By creating genuine messages and communicating effectively, marketing agencies can help brands connect with their customers about social justice.
Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach.
How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.
As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?