The blog of Ready State, a creative agency

How Should Businesses Navigate Commitment to the Black Lives Matter Movement?

Donations can be a powerful force for good, but should be well researched, and an extension of the overall approach. 

By Esha Deokar  |  Apr 30, 2021
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How Ready State is fighting anti-Asian racism with marketing

How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.

By Steven Wong, Cofounder  |  Mar 19, 2021
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#BlackLivesMatter: Corporate Support Starts from Within

As companies continue to participate in #BlackLivesMatter, it begs the question: How should companies respond to a societal shift of this magnitude?

By Esha Deokar  |  Feb 5, 2021
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A Brief History of the #BlackLivesMatter Movement

Our goal: to provide a straightforward and distinct approach that enhances understanding of the #BlackLivesMatter movement.

By Esha Deokar  |  Jan 19, 2021
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