The blog of Ready State, a creative agency
Planning with the Magic Seven
When developing a marketing plan, we adjust these variables to make sure we’re doing everything we can to deliver results. Here’s the Magic Seven.
By
Katherine Ogburn, Director of Strategy | Apr 14, 2016
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What I love about working at a small agency
It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.
By
Ayaz Lakhani, Senior Strategist | Mar 17, 2016
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Let’s take a moment to discuss moments
Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.
By
Katherine Ogburn, Director of Strategy | Feb 18, 2016
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The hidden costs of social media for brands
Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.
By
Ayaz Lakhani, Senior Strategist | Feb 4, 2016
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Agile marketing: How and why
So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.
By
Katherine Ogburn, Director of Strategy | Dec 18, 2015
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