---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | marketing strategy (2)
description: marketing strategy | Ready State Blog. An investigative marketing agency. Strategy, design, content. (2)
---

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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [Planning with the Magic Seven](https://www.readystatements.com/planning-with-the-magic-seven)

When developing a marketing plan, we adjust these variables to make sure we’re doing everything we can to deliver results. Here’s the Magic Seven.

[![](https://www.readystatements.com/hubfs/magic-7-blog-3.png)](https://www.readystatements.com/planning-with-the-magic-seven)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Apr 14, 2016 

[Read More](https://www.readystatements.com/planning-with-the-magic-seven)

# [What I love about working at a small agency](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency)

It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.

[![](https://www.readystatements.com/hubfs/elyse-claire.jpg)](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency)

 By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Mar 17, 2016 

[Read More](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency)

# [Let’s take a moment to discuss moments](https://www.readystatements.com/lets-take-a-moment-to-discuss-moments)

Marketers need to consider the nonlinearity of customers' experience, meeting them with the right message at the right moment.

[![](https://www.readystatements.com/hubfs/blog-moments.jpg)](https://www.readystatements.com/lets-take-a-moment-to-discuss-moments)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Feb 18, 2016 

[Read More](https://www.readystatements.com/lets-take-a-moment-to-discuss-moments)

# [The hidden costs of social media for brands](https://www.readystatements.com/the-hidden-costs-of-social-media-for-brands)

Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.

[![](https://www.readystatements.com/hubfs/social-media-blog.jpg)](https://www.readystatements.com/the-hidden-costs-of-social-media-for-brands)

 By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Feb 4, 2016 

[Read More](https://www.readystatements.com/the-hidden-costs-of-social-media-for-brands)

# [Agile marketing: How and why](https://www.readystatements.com/agile-marketing-how-and-why)

So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.

[![](https://www.readystatements.com/hubfs/infinity.jpg)](https://www.readystatements.com/agile-marketing-how-and-why)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Dec 18, 2015 

[Read More](https://www.readystatements.com/agile-marketing-how-and-why)

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