---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | design
description: design | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

[![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/)

- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [Inclusive design is good for business](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams)

Diversity isn’t just about who is in the room, it’s about a design process.

[![](https://www.readystatements.com/hubfs/BLM2-Starts%20witihn-1.png)](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Jun 24, 2021 

[Read More](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams)

# [Behind Ryan Putnam’s branded illustrations (Q&A)](https://www.readystatements.com/behind-ryan-putnams-branded-illustrations-qa)

Thriving San Francisco-based designer-illustrator Ryan Putnam discusses how he balances analog—pens, pencils, brushes—with digital. He also explains why his favorite clients are in tech.

[![](https://www.readystatements.com/hubfs/scraps-01%20copy.jpg)](https://www.readystatements.com/behind-ryan-putnams-branded-illustrations-qa)

 By [Claire Hartinger](https://www.readystatements.com/author/claire-hartinger)  |  Jun 7, 2017 

[Read More](https://www.readystatements.com/behind-ryan-putnams-branded-illustrations-qa)

# [Beyond the greeting card: A visual interview](https://www.readystatements.com/beyond-the-greeting-card-a-visual-interview)

Ready State Design Director Jodi Wing’s toolbox includes a CAT scanner and a 3D printer. We decided to go low-tech to showcase her most persistent tool: freehand drawing.

[![](https://www.readystatements.com/hubfs/ezgif.com-video-to-gif_5.gif)](https://www.readystatements.com/beyond-the-greeting-card-a-visual-interview)

 By [Curt Hopkins, Managing Editor](https://www.readystatements.com/author/curt-hopkins-managing-editor)  |  Sep 1, 2016 

[Read More](https://www.readystatements.com/beyond-the-greeting-card-a-visual-interview)

# [How to generate ideas like a creative team](https://www.readystatements.com/how-to-generate-ideas-like-a-creative-team)

You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.

[![](https://www.readystatements.com/hubfs/sponge.gif)](https://www.readystatements.com/how-to-generate-ideas-like-a-creative-team)

 By [Ian Clazie, Executive Creative Director](https://www.readystatements.com/author/ian-clazie-executive-creative-director)  |  May 26, 2016 

[Read More](https://www.readystatements.com/how-to-generate-ideas-like-a-creative-team)

# [The joys of designing for great content](https://www.readystatements.com/the-joys-of-designing-for-great-content)

When helping bring stories to life with editorial design and art direction, there’s a lot to get fired up about.

[![](https://www.readystatements.com/hubfs/great-content-blog-IC.png)](https://www.readystatements.com/the-joys-of-designing-for-great-content)

 By [Ian Clazie, Executive Creative Director](https://www.readystatements.com/author/ian-clazie-executive-creative-director)  |  Dec 18, 2015 

[Read More](https://www.readystatements.com/the-joys-of-designing-for-great-content)

[All posts](https://www.readystatements.com/all)

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